What is the key strength of the Postgraduate Diploma in Management (Communications) – PGDM(C) at MICA?
The curriculum of PGPCM ensures that students are exposed to the latest information and knowledge in the Communications Management domain. MICA students are equipped to manage business communications processes holistically. This includes the commissioning of research, seeking consumer insight, formulating strategies, evaluating media options, analysing sales and distribution channels, and thereby building brand equity creatively by sowing ideas and harvesting pragmatic solutions.
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