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What is the main challenge facing European and Spanish cinema today?

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What is the main challenge facing European and Spanish cinema today?

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10

Ignasi Guardans: Above all else, the digitisaton of theatres. Because if we don’t get it right we’re going to drive out all independent and some European films from our theatres, for if the process is funded by US majors alone they will dictate the programming. Moreover, there are thousands of theatres in Europe and hundreds in Spain that won’t have the means to go digital. This requires public measures, not necessarily subsidies, but also help in gaining access to credit. In Spain, we’ve not really woken up to this issue. And, either we all get on with it, or in Spain hundreds of movie theatres will close before long. Sooner or later, there will be a cinematic blackout. What changes will digitisation bring to the Spanish film industry? Digitisation involves a complete change of model. It totally changes the distribution chain. It reduces the cost of distribution and may lead to distributors becoming sales agents. If there is satellite distribution, there could be an almost direct rela

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