What is the marketing process for selling the CCRC to residents?
Marketing the CCRC will follow a structured, disciplined approach. The first step will be to conduct primary market research of local Jewish senior households that will help identify seniors with preliminary interest in the community. Concurrently, the project team will hire the marketing and sales team and locate and design an information center. The marketing and sales team will initially present the CCRC to seniors through a Priority Program, where seniors are invited to attend information group seminars to learn about the community. After a certain number of priority members are secured (400-500), the marketing team will begin the conversion process to accept 10% pre-sale deposits. Sales counselors will meet with each potential resident individually to discuss their interest in the CCRC, and help them select a unit and pricing plan that best meets their needs. Financing will occur after the marketing team has secured 10% pre-sale deposits on 70-75% of the independent living units.
