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What is the marketing strategy that ICICIDirect intends to adopt in the competitive scenario?

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What is the marketing strategy that ICICIDirect intends to adopt in the competitive scenario?

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The marketing strategy should be such that people are made aware of the of advantages of on-line trading. The other important thing is customer service. If you ask me as to what ICICIDirect is doing in customer service, I would put it succinctly as the ease of allowing trading, back-office operations and seamless connectivity to the bank and the DP. We are going to launch margin trading soon. As margin trading has an inherent element of risk, our risk mitigation process needs to be fairly automated to handle a large number of transactions. One large customers risky position should not affect other smaller customers. Ultimately, the exchange holds the broker responsible for proper risk management. A broker then has to manage all the risk for the clients and that has to be done properly. Can you pinpoint a few common practical problems your clients have faced while trading on-line? Only connectivity issues, which is basically a function of the telecom infrastructure. But we have parallel

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*Sadly, we had to bring back ads too. Hopefully more targeted.