What is the maximum number of ads that should be aired in any one hour period?
A. Twelve to fifteen minutes of advertising per hour is the commonly accepted standard for commercial radio stations nationwide. Do it Best Radio, unlike traditional radio, cannot be tuned out by listeners. Advertisers enjoy a captive audience with our medium and common ad frequency patterns do not follow traditional models. We recommend that each advertiser runs one ad per hour but no more than two per hour. Limiting each advertiser to one ad per hour allows the promotion of a wide variety of products and reduces the repetition factor for listeners, especially store associates.
