What is the meaning of the Freud Museum Shop logo?

Freud logo museum

It was adapted from these doodles drawn by Freud in the early 1920s, during a meeting of the Vienna Psychoanalytic Society. Because it represents a classical Greek motif it was considered a suitable emblem for the Museum, which contains Freud’s collection of antiquities, including many Greek objects. The drawing also suggests a simplified labyrinth. Freud once said: “Psychoanalysis simplifies life. [..] it supplies the thread that leads a man out of the labyrinth of his own unconscious.” (George Sylvester Viereck. Glimpses of the Great.

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