What is the most common feedback on the Web site presentations?
Please take time to review the Problem Solving Format: Internet Edition since the concept of evaluative dimensions and its link to a brand (or site’s) Core Benefit Proposition must be clearly thought out and then articulated in your Business Plan. In addition, it doesn’t seem helpful to use “navigation” or “ease of use” as evaluative dimensions. Since all Web sites should have good navigation and be easy to use, these would not be a way for consumers to choose among sites. And even if they were, the poor site could easily match good navigation and ease of use, so good navigation and ease of use would not be effective MAGIC strategies.
