What is the most effective form of advertising for a small IT business?
It depends if you offer a service. If it is a service and you want it free you could try viral communication as this is the fastest way to reach a large target. If you want to pay the cheapest at the moment is a company call miva where you can have a pay for click adverting but for more coverage go for Ask where you would pay nearly 3 times as much for advertising but the results would turn your revenue 10 fold. If you would like to keep your business just ticking over then I would suggest your local paper. It’s also important at your website is up to date and your SEO is up to scratch if you want help with this contact me.