What is the most effective way to design a brochure ?
1. Define the purpose of the brochure: Is it for attention or simplicity? Do you want to grab the reader’s attention or do you want them to easily understand a message. 2. Simplify your message: Break down any long articles, simplify text by adding tables and charts. 3. Use selective emphasis: Reserve emphasis for the most important parts of your message. Add visual contrast by using larger typeface or graphics. 4. Keep the design simple: Use a few colors and fonts. Don’t overdo it. 5. Use a single illustration on the cover. 6. Make your brochure worth keeping: Encourage the consumer to keep it handy.
