What is the performance target?
All Amazon.co.uk sellers should be working toward achieving and maintaining a level of customer service that result in an order defect rate of no more than 1%. Failure to meet this target does not necessarily put your account in negative standing, but failure to improve may negatively affect your account. These are baseline goals. Sellers with exemplary performance have the opportunity to distinguish themselves to buyers through the feedback rating that appears next to each of their listings. Most sellers are exceeding this target, so the stronger your performance, the better your chance of building a stronger, more competitive business.
Related Questions
- May a broker-dealer accept an order with a performance target (e.g., a volume weighted average price ("VWAP")) that is or could be an impermissible sub-penny price?
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