What is the position of McCain Foods regarding recent concerns about health issues and the food industry?
As a result of increasing levels of obesity and associated health risks, health consciousness has been on the rise among consumers. Today’s consumers want healthy alternatives without compromising quality and taste. McCain is responding to our consumers and customers with an expanded range of Healthy Choice products that are lower in fat, sugar and sodium. Moderation in how much one eats and drinks, getting regular exercise and enough sleep, as well as reducing stress are all elements of managing one’s health. We believe that all McCain products can be part of a nutritionally balanced diet and a healthy, active lifestyle. Ultimately, it is the consumer who chooses what food he eats, how often and how much. As a responsible manufacturer of food products, McCain believes it should provide both a wide variety of product choices and the information consumers need to make their purchase decisions. The company has long been a supporter of nutritional labelling and has actively participated i