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what is the rationale behind British Telecom buying Ribbit for $105 million dollar cash?

April 26, 2017british buying cash dollar rationale ribbit Telecom

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what is the rationale behind British Telecom buying Ribbit for $105 million dollar cash?

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It’s little surprising that such a huge amount that was paid for the acquisition, Considering Adobe is lined up with upcoming release of SIP capable flash player, Ribbit technology is built around their own custom protocol than standardized VOIP protocols like SIP, IAX. Ribbit has only couple of thousand developers and no commercial product launch under their belt.