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What is the relationship between AFIRM and the Sporting Goods Manufacturers Association (SGMA)?

April 26, 2017afirm Association manufacturers relationship sporting goods

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What is the relationship between AFIRM and the Sporting Goods Manufacturers Association (SGMA)?

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The impetus behind the creation of AFIRM came from the SGMA, the 103-year-old association serving sporting goods manufacturers. AFIRM is affiliated with SGMA, will be able to tap into its public policy and research resources, and ultimately create mutually beneficial programs and benefits.