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What is the relationship between viral marketing, traditional advertising and public relations?

April 26, 2017Advertising Marketing public relations relationship traditional viral

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What is the relationship between viral marketing, traditional advertising and public relations?

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Viral marketing typically precedes ads or PR in order to establish credibility among network hub recipients. PR is used to reach mega-hub recipients. And a form of traditional advertising referred to as Integrated Marketing Communications is use to accelerate the viral marketing after it is launched.