What is the selling environment and why is it important?
A Selling Environment is a set of characteristics that defines the way a company sells. The definition of a particular selling environment includes aspects such as product price, typical deal size, sales cycle, selling methodology, sales team culture, marketing support, company maturity, and competition level. Research shows that different personality traits and competencies are required for success in different selling environment. • 7. Are all good sales people the same? No. There is no such thing as the selling machine that can sell anything to anyone. It is not uncommnon for a successful sales person to experience less success when they move to a different company or selling a different product or service. Top performers have some common traits, but different roles in different selling environments often require a unique set of traits or different dominant traits. • 8. How does Peak Sales know what we need? We have a structured process for defining the selling environment and deter
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