What Is The Significance Of Market Coverage In The Distribution Factor?
The distribution network for a product or the fourth P as it is commonly referred to as in the marketing circles has a very instrumental influence on the entire marketing campaign as well as the branding process designed to establish the brand. Without the implication of a proper distribution network, the product would not be able to take full advantage of the gamut of opportunities that is provided to the product in the market. With regards to market coverage, the success of the distribution network depends heavily on it. Depending upon the product, the concentration of the market coverage should be decided in accordance. Exclusive distribution could work in the case of extremely expensive and exclusive brands such as that of perfumes and diamonds as this type of distribution restricts the brand in only one exclusive outlet for one particular market. Selective distribution is a step below exclusive distribution where although they outlets are increased for the brand however participat
