What is the status of Egyptian exports targeting the Australian market?
PL: We have to admit that our role is to generate exports out of Australia, investments into Australia and to generate income for the Australian government. But we also assist Egyptian companies that inquire about exporting to Australia, because from exports, bilateral relationships develop. So when we get inquiries from Egyptian companies looking to invest in or export to Australia, we offer assistance, especially when there s potential for two-way trade. (Editor s Note: Next month, we profile Yazeed & More, a unique Australian-Egyptian business consultancy helping Egyptian firms looking to penetrate the Australian market.)How would you rate the recent reforms that have taken place in Egypt? PL: Spectacular. Four years ago, not only were our results very low, but I didn t necessarily see great potential for them to improve. If you had asked me then if we would have increased the number of companies [we assist], I would have said probably not. The government s reforms, level of energy,
