What is the story behind NEMOs logo?
A. We call the white “N” on the black portion of the logo the “shield” and the red and white portion the “flag.” The shape of the abstract “N” is reminiscent of a coat of arms and of an actual medieval shield. When Cam began NEMO in 2002 and designed the logo, it struck him that medieval armor had some important things in common with modern climbing and mountaineering equipment. Artisans would spend as much as several years making the perfect sword or piece of armor, putting an amount of care into the object proportional to the gravity of its use. Cam wanted NEMO to embody the same spirit. If somebody’s life or comfort would depend on NEMO gear, the company should put tremendous care into making it. The letters “NEMO” on the flag are meant to loosely resemble shapes from nature. The “e” is like a river, the “m” like mountains and the “o” like a pond. Red was chosen because it is the first color your eye goes to.
