What is the subculture like in Japan compared to the West – does it have a large following or is it relatively obscure?
-So far as I’m aware the subculture in Japan is of a decent size. Not as big as regular Gyaru or Lolita but they aren’t uncommon. According to the Wall Street Journal Jesus Diamante turned over US$13.4 million in the year ended March 2008, so clearly someone is buying them! While in Japan in 2007 I remember one occasion of visiting Angelic Pretty in Harajuku and being very surprised that it was packed with Hime Gyaru rather Lolita! The Western world is different though. From what I’ve seen it’s quite rare to find more than a couple of girls in the same place. Of course there are exceptions but Hime is a “go big or go home” kind of thing which can be hard to keep up with no friends to talk to about it unless you *really* love what you’re wearing.
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