What is the USP of Archies?
VC: Customers are the right people to answer this. We try our best to make it work. We are working hard and try to give the best products and services to the customers. We keep our prices reasonable to make it comfortable to customers. Our ambience in all stores is excellent. Along with keeping the customers satisfied we take good care of our franchisees also. It’s not just one factor rather various steps taken to help a business run successfully.. AG: What qualities do you look in prospective franchisees for your company? VC: In retail, location is considered the most important factor. But we believe that, the person you share your brand name with is equally important. We at Archies, look for people who understand the business, are personally involved and enjoy doing it. A person should not just aim for reaping benefits but should enjoy serving customers and feel pleasure in the concept of greeting cards and gifts. AG: How many franchisees do you have and in which all cities in India?