What is Truvia™ natural sweetener?
Truvia™ (pronounced Tru-VEE-a) is the brand name for the first great tasting, natural, zero calorie sweetener made with rebiana, the best-tasting part of the stevia leaf. Cargill has worked for years to develop Truvia™ natural sweetener in response to consumer demand for a natural, zero calorie way to sweeten foods and beverages. Unlike stevia used in dietary supplements, which typically refers to a mixture of many components from the stevia leaf, rebiana comes only from the best-tasting components of the stevia leaf and is a high-purity sweetener that is consistent in quality.