WHAT IS WHOLE FOODS PROBLEM?
The article discusses the problems facing Whole Foods Market as a result of a globalised buying policy and questionable ethics. Founder John Mackay was investigated for unethical behaviour after being exposed posting investment advice on the internet under a pseudonym. The company finished the year in a slump. In the U.S., its share price plummeted amid revelations that it was refusing to support a scheme to raise migrant agricultural workers out of conditions likened to slavery. Whole Foods Market buys into misleading, pastoral imagery to lull the consumer into a false sense of virtue. The company stepped in with an agenda geared towards leaving the co-operative model behind and bringing the supermarket format to natural food stores.