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What kind of ROI can I expect from a solution powered by InDesign CS4 Server?

April 26, 2017CS4 expect InDesign powered ROI server solution

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What kind of ROI can I expect from a solution powered by InDesign CS4 Server?

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With automated publishing solutions, it’s tempting to see ROI solely in terms of reduced labor costs. However, Adobe customers are realizing additional measurable benefits from InDesign Server. For example, geographically dispersed organizations can use web-to-print solutions to reduce costs through more efficient workflows. Creative agencies and marketing departments can eliminate repetitive tasks and focus their resources on winning new business and devising new solutions. Marketers can target their catalogs and brochures more effectively using VDP, improving response rates up to 20%. Publications can lower the cost of ad creation and other parts of the sales process, while decreasing the lead time necessary to produce an ad. In other words, InDesign CS4 Server allows businesses to create automated solutions that reflect their workflows and deliver ROI in multiple ways.