What kind of value is there in online survey tools?
Surveys are an invaluable tool when it comes to engaging your customers and prospects and gathering feedback on your product or service. They can also be used to gauge the current buying environment and industry trends. The value of the data captured from surveys is not only useful for your own internal marketing efforts; the information is often a great tool for promoting your own company. By releasing your survey results through an e-newsletter or by releasing it to the media you immediately position your organization as an expert in the industry.
