What kinds of associate training and certifications does AAFES offer its associates?
A. The Sales Associate Certification course, required for all sales associates, develops their selling skills and improves their product knowledge. In addition to this course, AAFES has concentrated training efforts on merchandise categories requiring specialized knowledge such as Outdoor Living, Fine Jewelry, PowerZone (consumer electronics), Furniture and Major Appliances. Associates worldwide receive this training via a broad spectrum of media including classroom training, vendor training, AAFES Business Television (BTV), specially prepared training materials such as handbooks and manuals, as well as certification examinations. A multi-media training aid, CD-ROM Product Information Program (PIP), provides associates, as well as customers, up-to-the-minute product information including a video image for broad based categories of merchandise such as jewelry and electronics. By providing associates a high degree of specialized product knowledge, AAFES has empowered them to provide qual
