What kinds of demographics is a mobile payment solution like Zong best suited for?
(in terms of age, sex, and location) About 70% of the global online population does not have a credit card. Almost all these folks have a mobile phone. So at a macro level, Zong is very well suited for mainstream audiences. Because our payment process uses SMS, it may appeal more to a younger demographic who are used to texting. We see a slight gender bias (towards female), but it’s hard to attribute that to Zong and not the appeal of application itself. While mobile payment has been around longer in Europe, we see it quickly becoming more popular in the US. Zong has over 95% consumer coverage in the US and Europe and is rapidly expanding in 2009. Next up for us will be Canada and Australia in February. After that we’ll focus on Latin America and Asia. By the end of 2009, we plan to be live in about 40 countries which will give us a global footprint in excess of 3 billion mobile consumers. What kinds of games and applications has Zong seen the most growth in in recent months? Social ga
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