What Makes Marketing Research by MSR Useful?
• We solicit broad involvement and buy-in on the part of key stakeholders from the beginning of a study-nobody feels “left out of the loop.” • We explain the methodology so people understand what will happen and view the study as reasonable, credible, and likely to produce accurate results. • Stakeholders participate actively in reviewing and fine-tuning questionnaires, moderator’s guides, and other research tools — there are no “surprises.” • Because of our long history and reputation, people trust the results are being presented honestly and objectively. • We make sure people comprehend and know how to interpret our findings, analysis, and recommendations. • The point of our final presentations is to build consensus on results and form a foundation for future action. MSR works with you so the entire research process, from initial design to the presentation of results at a final meeting, is both rewarding and action-oriented. We are not interested in producing documents that are visu
