What makes Wicked Wix candles so different from other luxurious scented candle brands?
NB: All our products are hand poured in WA using premium grade natural waxes and oil. Our main point of difference is that we use only soy wax, which is 100% biodegradable. The wicks are also 100% cotton and our candles’ flavoured scents last a lot longer as all our fragrances are triple scented. SW: What influenced your decision to start your own business? NB: My business partner Tracy and I are both candle lovers and were looking for a more environmentally friendly alternative to paraffin candles. We couldn’t find what we wanted to buy so we realised there was an opportunity to start Wicked Wix. SW: What were the most important steps you took to ensure it would be a success? NB: Prior to launching Wicked Wix in late 2006, we needed to thoroughly research the need and desire for such a product in the marketplace. We also needed to weigh up how our natural candles would be accepted amongst an already massive choice of candles. SW: What would you say has been your biggest challenge as a
