What market is Latte targeting?
It is a bi-monthly business magazine with a lifestyle focus. The vast majority of our members come from corporate Australia and we produce events and activities in Sydney, Melbourne, Brisbane, Adelaide and Perth now, so we have expanded into those markets and the magazine essentially is a publication for our membership. We print 25,000 copies and distribute it to those people every two months. You make your money through advertising? Yeah, the revenue model is through advertising and people get a subscription as part of their annual membership to Business Chicks. Has the advertising market gone soft? It is harder to get the advertising spend, people pull back on their discretionary spend when it gets tough. But like I said, we have a fairly unique offering and we are finding that it is still really great. We are just coming off the back of a massive event series around the country where we sold out in Sydney, and did really well in Melbourne, and the numbers were strong on the west coa
