What Methods are Used to Personalize Marketing?
Methods used to personalize marketing include 1) Database marketing, or creating highly targeted lists; 2) Personalized direct mail which is created by merging your mailing list with digital imaging to create variable images, text, and offers; 3) A PURL, or personalized URL, which captures real-time responses and provided measurable results for your marketing campaign.
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methods such as:
Establishing interaction with a wider target audience
Delivering information to more potential customers in a short time
More powerful impact on the audience
Increase brand awareness and customer loyalty
