What motivated the re-architecting of Citysearch?
Jay Herratti: As a first-generation site, we figured out how to master the city guide. But it was time to look at the next generation; a lot of what you’re going to see today [in terms of Internet technology] has the potential to have explosive changes in coverage—both geographically and in terms of access to audience. So it was time to go deeper and wider into a bigger audience. What’s different about the new site? There are three big changes. We’re going more local, more social and more mobile. In the new site, you’ll have the city-level pages, but we’ve introduced specific neighborhoods into the model. This gives us access to every neighborhood in the country; we now have 75,000 different geographies available on the new site, with the city pages drawing from the specific neighborhood ones. OK. We’re looking at Dayton, Ohio, right now and I’m noticing that while there are lots of neighborhoods to search, there are few listings for them. What gives? When you first do it, there’s a li
