What sales, marketing and communication strategies will the brand follow to ensure success during these troubled times?
TN: In troubled times, you have several business steps to take to ensure your road to success. Firstly, you need to offer the best possible watch collection, the product is the hero. The exceptional quality and watches proposed by Zenith are driving us along that road. Moreover, this year is the anniversary of the El Primero, the one and only movement that beats at 36,000 alt per hour, thus giving the maximum precision to a mechanical chronograph combined with the capacity of measuring to 1/10th of second. This mythical Calibre equips different versions of a large majority of our watches, and this year, we have created a very special offer, celebrating this anniversary, through the New Vintage 1969 collection, but also through a celebration of all our iconic watches which are equipped with the El Primero movement, and as such, Chrono-master, Class, Port Royal and Defy, Star, in Open El Primero will be specially edited for this occasion for both men and women. Of course, the exceptional
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