What separates Athlon from the likes of ESPN, Sports Illustrated, and other similar magazines?
Gail Kenney: We differ in many aspects. We have extremely high prediction accuracy (SI.com and FoxSports.com use our data for their preseason predictions). We essentially produce preseason annuals and post preseason data, previews and predictions on our site. We only come out once a year for each sport, about two months before each season. Our reference guide includes rankings, recruiting, and analysis that is unrivaled by many other magazines that our readers keep and use throughout the entire season. We provide a “soup to nuts” platform for businesses to use to get through to their customers, clients, and other businesses. We develop online games, paper Pick’Em games, and execute tailgates, outings and hospitality events as well. Luca Esposito: What advice would you give to someone looking to break into the sports industry? Gail Kenney: There are two things that will help you. Number one is being prepared. Even if you’re not at a sports company make sure that you constantly pick up s