What sets Good Housekeeping apart from its rivals?
Trust and integrity. If we recommend a product, we do it from a position of authority, not because our ad team thinks it will sell pages. No other women’s magazine has a research institute, so none can offer readers the service we supply. Why have you relaunched? Good Housekeeping is now tight, sharp and dense. Conventional magazine design with ‘creative use of white space’ suddenly seems as relevant as bankers’ bonuses. I want a magazine that reflects the way we think and feel now. Getting more information on the page also seems more ecologically responsible. Describe your relationship with PROs We entertain PROs in our Good Housekeeping Institute dining room, so contact is frequent. I suggest they develop a relationship with the relevant department head; offer fact-based information; bear in mind our long lead times and remember we weren’t born yesterday.