What sets Liberty Tax Service apart/To what does it owe its tremendous success?
“Liberty Tax Service holds one major distinction among Entrepreneur Magazine’s ranking of top ten franchisors: our CEO, John Hewitt is the only person to have founded two of the top ten. “John founded Jackson Hewitt Tax Service in 1982 and Liberty Tax Service in 1997. Liberty is the fastest growing retail tax preparation company in history. John’s high level of experience is the major factor that makes Liberty Tax special and it sets us apart from other franchise organizations. “Another unique aspect of the Liberty franchise system is our unorthodox approach to marketing. Instead of spending millions of dollars on conventional forms of advertising like radio or television, we focus the majority of our advertising fund on neighborhood marketing activities. For instance, we have Liberty mascots that take to the streets every tax season handing out discount coupons, donuts, pizza and other marketing items to build the Liberty brand. This unique form of marketing is the cornerstone to our
