What should I look for in a social media influencer?
Influencer marketing is a useful resource as it is one of the easiest ways to run a targeted marketing campaign. However, if you select the wrong influencer, it can become less targeted and ineffective, which is why it’s important to make the right choice. When choosing an influencer you should look at:
- Follower Number
In order to ensure that your influencer can effectively influence people, it’s important to check how many followers they have. Accounts with a large following can successfully reach out to more people which is what makes them a good choice.
- Niche
It’s also important to choose an influencer that is related to your niche. For example, if your marketing pet products, it’s a good idea to choose a popular pet related influencer, so that your promotions and products reach a targeted audience of pet lovers and enthusiasts.
