What Strategies Should Be Undertaken By A Company To Ensure An Effective Distribution And Communication Network?
For ensuring an effective and communication network amongst the channel members that is inclusive of the final consumer as well, availability is a key component to achieve the respective feat. The first step is to establish demand programs in order to determine all those factors that motivate consumers to engage in buying behavior. Once these determinants are determined, they should be implemented upon the target consumers and later on quantify demand aid in the process of marketing the product and predict the future demand of the product – the prediction of the future demand is done to eschew any risks of inventory outflows or undercuts. If the future demand prediction is not accurate then it either results in shortage or surplus, both conditions not effective for the company at all as the former situation would deprive the company of the chance to utilize its potential to the very fullest while the latter situation would characterize an imbroglio, where the company would have to suff
