WHAT THE HECK DOES “OPT IN” AND “PERMISSION MARKETING” MEAN?

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WHAT THE HECK DOES “OPT IN” AND “PERMISSION MARKETING” MEAN?

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Opt-in and permission marketing mean the same thing and really apply to email and SMS (mobile) marketing. Under Australian law, you must have the person’s permission to send them email or an SMS (text message). If you DO have the person’s permission either via your website or phone call, then this is called an “opt in” database because the person has given you permission to send them stuff via email or SMS. If you don’t get their permission, this is called spamming (more on this below). The email and SMS lists that we use for your consumer campaigns all have the recipients’ permission…they have opted in to receive marketing messages. We don’t spam anybody. Those emails you get for viagra pills and weight loss potions and dodgy Nigerian businessmen? They are all spams. We can’t imagine anyone giving permission to receive those!