What trips up inventors trying to get a new product to market?
• Not having a plan or not having much of one. Products dont sell themselves. You will come up against unanticipated problems or expenditures but youll also find new opportunities along the way and will want to be able to capitalize on them. We assist with your planning. • Putting the cart before the horse or in other words, using up resources such as time and money or using them unwisely. Many inventors spend all their money on protecting their intellectual property only to discover a range of other issues that make successful commercialization unlikely. We can help you maximize the likelihood of success. • Not anticipating the strategies or resources required for developing a new product to the point where the consumer or licensee will consider it viable. We fill that gap. • Not understanding the appropriate sales route for the new product or understanding pricing. Well make sure you cover all your bases.