What type of offline support do you believe should be in place to help companies succeed in online retailing?
Within a large scale multi-channel retail environment, online success is fostered when it is possible to leverage assets from other channels. These assets can be in the form of marketing and advertising initiatives that drive traffic across the enterprise, or they can be infrastructure assets that facilitate online product procurement, order fulfillment, and payments.
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- What type of offline support do you believe should be in place to help companies succeed in online retailing?
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