What Type Styles and Sizes Will Be Used?
Imaginative use of type can enhance every printed piece. Styles, sizes and weights chosen should be based on the objective of the document and the look and tone you want to convey. Boldface type is often used for headlines to attract the reader’s eye. Type for the body (sometimes called text) is usually a lighter and smaller face. The text should be set at least 10 point type for legibility. Do not use more than three styles of type on a page. What Graphics Will Be Used And Where Will Copy Be Placed? Photographs, illustrations, graphs, etc., attract attention and help convey messages that would require the proverbial “thousand words.” However, don’t make a page busy with too many graphics. Generous use of “white space” makes a page more appealing and readable. Copy and graphics should be considered in groups. Lay them out in an orderly way on the page. Don’t run the type across the width of the page. It’s best to break the page into smaller columns of type and intersperse photos and il