What types of promotions work best at increasing sales of eggs and egg substitutes?
These vary significantly by market and by retailer. Certainly, buy one, get one (BOGO) promotions have been quite popular. Because eggs generate sales in so many other categories, we anticipate there will be more cross-merchandising in the future than we ve seen in the past. Tie-in promotions with eggs and produce appear to be very successful, increasing sales of both eggs and related items such as produce (for omelets), cheese, and spices.