What Types of Stories Interest the Media?
• Local Reporters are very interested in stories that affect the surrounding area. Also, the media likes to localize national events. If an act of school violence has just taken place, the media will want to talk to you about your school safety plan. • Timely The information must be recent, usually within a 24-48 hour period (within a few days for weekly publications). • Newsworthy Dont inundate the media with press releases about the activities of each and every elementary class. Save press releases for big news, such as the elementary class who is designing the school web site. Interacting with Your Local Media There are many ways to interact with your local media. Some of the most common activities include: • News releases; • Special events, such as recognition ceremonies and national education events (examples: Read Across America Day, National School Safety Week); • Suggesting, or pitching, a story via the telephone; and • Letters to the editor. News Releases News releases are sho
