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What value is benchmarking the results?

benchmarking results value
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What value is benchmarking the results?

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There are two types of benchmarking: against other organisations generally and against your immediate competitors. The former represents the way that customers form judgements about you for example they will not rate your speed of service only against other high-street widget shops, but against all suppliers where speed of service is a pertinent factor. Benchmarking against your immediate competition gives you important information about your relative standing in your market.

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