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What was the unsubscribe ratio for the List Builder Program?

April 26, 2017builder consulting firm internet marketing company internet marketing firm list marketing company marketing research program ratio unsubscribe

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What was the unsubscribe ratio for the List Builder Program?

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In the 70 days immediately following our List Builder Program we lost 5% of the new subscribers. We estimate this number to be more than 10 times our average unsubscribe ratio, but it could still be a reasonable loss depending upon the productivity of the list.