What’s a keyword or order string?
A keyword is used when you send a request to the Warner Music Canada short code to tell the system which tone you want to access. Without the keyword, the system doesn’t know what it is that you want to purchase. Examples of keywords are WS (for White Stripes), TI (for TI), TK (for Talib Kweli)… When you browse an affiliate Website (Amazon.ca) where Warner Music Canada features its tones, you may be asked to send a PREFIX and a KEYWORD. In that case, make sure there is a space between the two words. It should look like this: AM Led1 to download the TI tone from Amazon.ca.