Whats become of The Marlboro man?
Marlboro Man – The rugged cowboy seen in a number of TV commercials and magazine ads since the 1960s. Created by the Leo Burnett Agency in 1967, the Marlboro campaign was actually the spin-off of a cigarette project designed to sell cigarettes with red filters to women and to use the slogan “Fresh as the month of May.” Throughout the campaign the most popular actor was Darrell Winfield who appeared in about 85% of the ads. Other actors to portray the Marlboro Man were Dick Hammer, Dean Myers, Robert Norris, and Tom Mattox. The TV commercials were discontinued when tobacco advertisements were legislated off the air in the 1970s (and later radio, billboards and print advertisements in youth markets.) Marlboro slogans included: “Come to Marlboro Country”; “Come to where the flavor is”; and “You get a lot to like with a Marlboro.” TRIVIA NOTE: Although extremely successful and one of the top ad campaigns of all time, the Marlboro campaign was at odds with logic. Why? Well, here is a man wh
