Whats changed since we first saw that game at E3 2007?
I think that a lot of things have changed since then. More than anything else, it’s the emotional context of the game. There are now over 30 characters in the game that cheer you on and encourage you as you go and that’s really changed everything about it. The whole look and feel of the product is just a more family friendly and entertaining experience. It’s like having your own cheerleading squad running around with you so it’s very, very cute. The other thing that’s changed is that it’s given us some time to really focus on the activities around what you’re doing with different ways to play or experience the game. So it still has all the rich depth you saw hinted at during the E3 meeting but now the game has a lot more charm and character. What’s the target audience of this game? I’d say that our target market is eight plus but if the child is using the Wii, it’s hard to imagine any child who wouldn’t enjoy BOOM BLOX because it doesn’t require that you have to read and it’s very simp
