Whats different about Babytree.com as compared to parental education sites overseas?
Allen Wang: Babytree.com attracts large numbers of users by housing an online community, while American parental education websites attract users with detailed and well-organized information. Ninety percent of our content is user-generated, while at least one-fourth of our user requests are for expert knowledge. So it’s urgent that we make our information more professional, well-organized and easy to find. Our Q&A platform went online over a year ago and ranks tenth in terms of the quantity of questions and answers. Everyday we have 800 questions raised and each one will get six to eight answers. We will finish a four-month redesign of the platform in two weeks. Who are your domestic competitors? Our oldest competitor is Yaolan, a Beijing-based infant-care information and e-commerce site started in 1998. Yaolan mainly provides information, while Babytree.com targets 70s and 80s generation parents who are eager to communicate and share. Yaolans management team is also third or fourth ge
