WHATS NEW IN FRANCHISING?
Franchisors continue to recognize that communications with their franchisees is one of the most critical aspects of building a successful team. There’s nothing more frustrating for a franchisee than to learn of a new marketing idea, product or service approved by the franchisor that hasn’t been introduced in his area. Many successful companies are now using technology to spread the word. One franchise network with over 300 units sends an Owners’ Update FAX to every licensee each Wednesday. Another service franchisor has developed its own proprietary “chat room” on the Internet where franchisees meet weekly to discuss common problems and solutions. A technology-based company with hundreds of products sends 2 or 3 FAX messages weekly with new solutions to customer needs. Others are using video, CD or software-based presentation tools to help their licensees introduce new clients to their services and products. More HQ’s offer direct mail, telemarketing, accounting and other services to t
